On Wednesay, August 10th
Nautica and GQ hosted a #GQInstameet at the Nautica SoHo Flagship Boutique.
The event provided VIP GQ Insiders first access to browse the new Nautica Fall ’16 Collection.
VP of Global Men’s Design, Steve McSween was on hand to walk the influencers through the line before the Insiders were challenged to a style off to put together their favorite look modeled by their own personal guest.
Steve McSween and GQ Executive Stylist Brett Fahlgreen judged the looks and picked a winner, whose look will be featured in the Nautica SoHo store window this Fall.
Each GQ Insider had a team to compete, some of the teams’ names included Royal Blue, Aquahallics, Nautica by Nature, Americas cup, & Fresh of the boat. Stay tune to find out the winner in the coming days!
Check out some photos to see more from the event below !
On Wednesay, August 10th
Nautica and GQ are hosting a #GQInstameet at the Nautica SoHo Flagship Boutique.
THE EVENT: Five GQ VIP Insiders have been chosen to compete against one another in a Nautica Fall 2016 Fashion Style-off!
THE DETAILS: The selected influencers will compete in a “style” competition, creating a head-to-toe look from their favorite Nautica Fall 2016 Collection pieces.
THEN?: The head of Nautica Men’s Design, Steve McSween and GQ Editor, Brett Fahlgreen will judge the looks and select a winner. The winning look will then be featured in the Nautica SoHo Flagship Store window this coming Fall.
The event will give GQ VIP Insiders a first look at the new Nautica Fall ’16 Collection.
Check out the bloggers who participated in the #InstaMeet below!
Maine native, current New York City-based men’s wear and lifestyle influencer.
GQ Insider and founder of men’s luxury performance shoe line Rob McAllan.
Menswear blogger & stylist originally from Ecuador.
E-commerce brand strategist and co-founder of Genteel Flair.
Student. Social media influencer. Creative director at SprezzaBox, a menswear startup.
CELEBRATING THE SEA SINCE
On Wednesday, August 3rd, Nautica celebrates it’s 33rd Birthday! Founded in 1983, Nautica has evolved quite a bit over the years. From its various logos to its signature sailboats, Nautica has stayed true to its roots throughout the years maintaining its iconic style and classic heritage.
Did you know?
Nautica’s name comes from the Latin word “nautilus” which is derived from the Greek word “ναυτίλος” which translates to “sailor” and “naval”.
The original Nautica logo was a spinnaker, designed as a symbol of adventure and action
David Chu founded the Nautica brand in New York City in 1983
Check out the playlist below for some of the top hits from 1983 and a few extra favorites!
We are bringing back the throwbacks!
Let us see your vintage Nautica threads
This week’s image is by Instagram user @northworkshop