Nautica Opens its 4th Retail Store in Panama

NAUTICA has opened its fourth free standing store in Panama City, Panama.
This region is in a building boom with a dense skyline of high rises resembling a new mini Dubai. It has also become the new hub in Central America and the northern part of South America for international banking, commerce and tourism. Metro Mall, where the store is located, is a new development where they will take advantage of transporting passengers from the nearby Tocumen International Airport. The new expansion of the Panama Canal has also spurred a renewed interest and increased investments in the area.

This was a perfect opportunity to introduce our new WAVERIDER store concept. Our signature floor decking, placed on the diagonal, leads you into the store along a gentle curve (reminiscent of the shape of the hull of a boat). Other nautical references (rope strung columns, ship wheels set as abstract art, glass floats, etc.)  are all in place to help further our brand’s connection to the water. The glowing water walls at the store front are a modern beacon, calling all to enter. The crisp white and navy color scheme provides a clean and bold setting for our product. This is a complete lifestyle store (2,530 sq. ft.) that will carry Men’s, Women’s, Kid’s, fragrance and accessories.