EXCLUSIVE: Nautica Introduces Limited Edition Save Our Oceans T-Shirt Created to Support Relief in the Gulf Coast

Just in time for the holidays, Nautica is excited to introduce our limited edtion Save Our Oceans t-shirt.  This shirt supports the relief efforts in the Gulf Coast, that has been adversely affected by the oil spill. It is available at Nautica.com and will raise awareness of the importance of caring for the world’s oceans each time it is worn. The environmentally-conscious design is made from 100% organic cotton with vegetable based dyes. Nautica will donate 100% of the proceeds from the sale of this t-shirt to Oceana, Inc., to protect and restore the Gulf Coast and other marine ecosystems.

Coastal regions across America are the inspiration for the new Nautica Ocean to Ocean campaign and the Gulf Coast will be an upcoming stop on the tour. Nautica wanted to give back to the area that had been adversely affected by the oil spill. In August, Nautica joined with Oceana in Gulfport, MS to donate $100,000 to support the organization’s Oceana LatitudeGulf Expedition to analyze the magnitude of the oil spill and its effect on sensitive habitats and marine species. Along with its recent support for Oceana’s at-sea expedition, the Nautica brand’s commitment to water and to the mission of Oceana is expressed through a variety of company initiatives and product categories. Its ocean-themed cause-marketing platform also includes advertising, social networking, retail and sponsored events, in-store displays, international communication initiatives and a World Oceans Day Celebration on June 8. In addition, Nautica and Oceana have combined efforts during Nautica sponsored events, including its triathlons in South Beach, New York City and Malibu.

The t-shirt retails for $25.00 and can be purchased at  www.Nautica.com, 100% of the proceeds from the sale benefit Oceana, Inc.(Purchases from the following states will not benefit the charity: AL, MA and ME).