Newark, NJ – In a first ever music and fashion partnership for both companies, Prudential Center and Nautica® today announced the Nautica Concert Series at Prudential Center during a kick-off fashion show at the Newark arena. Prudential Center has teamed up with the global lifestyle brand to present the series of headlining concerts planned for the remainder of 2011, including popular acts such as Lady Gaga, Usher, Katy Perry and Taylor Swift.
“Partnering with Nautica unites two outstanding brands that are at the top of their game,” said Jeff Vanderbeek, Chairman and Managing Partner of Devils Arena Entertainment. “Prudential Center is one of the most successful arenas in the music industry and adding Nautica’s famous name to our ever-growing series of world-class concerts is a perfect fit.”
“We are excited to sponsor the Nautica Concert Series at Prudential Center,” said Karen Murray, President of Nautica. “A concert series is a first for Nautica and we are thrilled at the opportunity to directly engage with our consumers in a new, exciting way. These concerts allow Nautica to present some of the world’s best musical artists in one of the finest sports and live entertainment arenas in the country.”
Today’s kick-off fashion show at Prudential Center featured remarks by Vanderbeek and Murray, followed by six New Jersey Devils Alumni sporting the Nautica brand’s summer fashions on the runway to some of the hits of the Nautica Concert Series at Prudential Center headliners. More than 150 invited guests from the Newark business community attended the announcement, which brings a first time music sponsorship to Nautica and fashion sponsorship to the Rock. The fashion show also featured two contest winners chosen through Mission Control, Prudential Center’s Digital Command Center, who entered to win their spot in the event through social media outlets.
Nautica will hold title sponsorship of the large number of concerts that are scheduled for the Rock in 2011 beginning on April 22nd with Lady Gaga’s Monster Ball tour. The Nautica Concert Series at Prudential Center will proceed with shows by Usher, Katy Perry, Sade with John Legend, Keith Urban, Josh Groban and four nights of Taylor Swift, with more acts to be announced.
The recent partnership gives Nautica extended brand presence inside Prudential Center throughout the concert series. Nautica will establish a pop up booth on Prudential Center’s Main Concourse during all concerts that will feature Nautica merchandise for both display and sale. Prudential Center’s Guest Services representatives will wear pins bearing the Nautica Concert Series at Prudential Center logo and additional signage bearing the Nautica Concert Series at Prudential Center name will be present throughout the building.
The Nautica Concert Series at Prudential Center is the first music sponsorship held by Nautica. Nautica is currently the title sponsor of a number of triathlons throughout the country, including the Nautica Malibu Triathlon, Nautica South Beach Triathlon and Nautica New York City Triathlon.
The Devils Alumni present during today’s fashion show were Jim Dowd, Brice Driver, Ken Daneyko, Grant Marshall, Rob Skrlac and Randy Velischek. Radio voice of the New Jersey Devils, Matt Loughlin, served as the emcee for the event.
Check out the photos from the event:
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