Pepsi has reinvented the ordinary vending machine and labeled it ‘Social Vending’. The innovative yet simple design is not only a fun idea but a great way to “spread the cheer”. Pepsi showcased its new interactive vending machine at the National Automatic Merchandising Association’s One Show in Chicago. It is equipped with a touch screen depicting 3 choices: buy a beverage, gift a beverage, or connect with Pepsi Refresh. Buying a beverage is no different than before except for the more interactive touch screen. If you choose to gift a beverage you can buy a Pepsi for a friend by entering their email or mobile number where they will receive a promotional code for their free Pepsi at any social vending machine. You can even attach a message or video with it. Another gift option is a “random act of refreshment” where you can buy an extra soda for the next person who uses the machine. They then have the option to send you a thank you card or “pay it forward” to the next person. Pepsi for everyone! The third option is participating in Pepsi’s community outreach program to improve local communities around the world.
Would you send a soda to a stranger if you think it would make their day?
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