Nautica x Lil Yachty Surprise Pop Up Shop

 SURPRISE POP UP SHOP RECAP

After a show-stopping Fall 2017 Fashion Presentation during New York Fashion Week Men last Wednesday February 1st, The Nautica Team joined Lil Yachty en route to a surprise Nautica x Lil Yachty Pop-Up Shop in the Lower East Side. The Pop-Up Shop was announced by Yachty just a two hours earlier but by 4:30, the line wrapped around the block riddled with fans awaiting their turn for a chance to meet Lil Yachty himself. Fans had the opportunity to purchase exclusive limited-edition product including t-shirts, fleeces and bucket hats. The event was a hit with A$AP Ferg even dropping in to say hello!

Scroll through the photos below for some highlights of the event!

Fall 2017 Fashion Presentation: REIMAGINED HERITAGE

The Nautica Fall 2017 Fashion Presentation during New York Fashion Week: Men!

Nautica Presents:

R E I M A G I N E D H E R I T A G E

 

NAUTICA has always been a leader in classic American Sportswear. Bold color and colorblock.
Navy and white stripes. Sailcloth stitching and anchor icons.
Over 30 years later, nautical style is fresher than ever. The world changed. Fabric got smarter.
Fit got better. Color got richer. So we reinvented our icons. Updated our classics. Took a deep
dive into our own heritage, going back to what made us cool and coveted, to offer you a reimagined
heritage.
The best of where it all began, brought up to date to reflect what is going on in the world of
design and style.
Classic is cool again.
NAUTICA. Inspired by the sea. Designed in the city.

Click through the photos below for The Fall 2017 Fashion Inspiration and photos from backstage and at the event!

See what people are saying about The Nautica Fall 2017 Fashion Presentation on Twitter!